Ebiz Snap

Choose the Right Anchor Text

Since you’re going to have your link in your signature file as you make posts in the forum, you’re going to want to make sure it contains the right anchor text. As you learned earlier, having anchor text that reflects your targeted keywords is a great way to boost your site’s rankings for that keyword in the search engines.

For example, if I wanted to rank for the keyword “cat food” in Google I would make sure that my forum signature file had “cat food” as the anchor.

Keep in mind that you’re not just getting one backlink for all the posts you’ll make. You’re actually going to get a backlink each time you post. This can have a massive effect on your search engine rankings, which is another reason to become active and involved in a highly ranked forum.

You should also know that if there are too many backlinks coming in with the same anchor text it raises a red flag for Google. Their algorithms can figure out when people are trying to game the search engines so they guard against this.

That’s why you might want to join a few good forums, so that you can have a different anchor text for each signature file you have.

Tags: Forum Marketing

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