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Article Marketing Don’t Give It All Away

A common mistake that many people make when they are using article marketing as a form of traffic generation is giving away too much information in the article body. That doesn’t mean that you don’t want to offer quality writing to your readers, but your main goal is to get them to visit your site.

That’s why you’ll want to write your articles to entice the reader. A good way to make this easy is to follow the A.I.D.A format of writing articles. This stands for attention, interest, desire, action.

A. This means you want to capture their attention first with a compelling headline and a great opening.

I. Then, you want to maintain their interest by showing them how important what you’re about to say is.

D. Next, you’ll want to increase their desire for visiting your website. You can do this by handing out a solution or piece of information, but indicate that you have addressed the rest of the information on your site.

A. This is a great way to get people to click on your author’s resource box — the action you want — and to get more people to visit your website.

It’s not at all uncommon to get a click-through rate of around 40% if you use the AIDA method.

Here’s how it works.

1. You write an article.
2. You submit it to article directories.
3. Web publishers (website owners & bloggers) grab your article from the article databases and use your article on their sites free of charge.
4. Inside your article, at the end, you include a resource box that contains a link to your website. When the article is published, that portion must tag along and be published, too.

Your link tags along with your article and you get FREE advertising.

Well did I give it all away?

You still have Questions?

Tags: How to, Traffic Snap

Focus On Your Author’s Resource Box

One of the most important article marketing tips you can follow is to focus on your author’s resource box. This is your “take” for your site, whereas the actual article body is your “give” to the directory.

Your author’s resource box should contain a compelling reason for people to continue on to your website. You may talk a little about yourself, but it really has to be more about the reader and what he/she wants.

For example, if your website is offering a solution for people suffering from acne, you want to give them a reason to visit. Clearly, you need to let them know that you have the answer they are looking for in order to get them to visit your website.

A huge part of crafting a great resource box is including one or more links to your website. Different directories have different rules about this, but the standard is to allow you to include two links. You want to surround these links in what is called “anchor text.” This is simply a way for you to name the link to let the search engines know exactly what your site is about.

Here is an example of anchor text:

If you want the search engines to know your site is about acne treatments you would type:

<a href=http://acnesite.com>best acne treatments</a>

This would help boost your rankings for the keyword “best acne treatments.”

I welcome your how to too….. let me know drop a comment.

Tags: How to, Traffic Snap