Traffic Snap
Re-Purpose Your Content
Since your main goal is to get more traffic, you’ll want to use your content in as many different ways as possible. It’s no use to just write an article one time, submit it to one directory, and expect to get traffic. It’s a much better use of your time to use your content in more than one way. After all — you still own the article.
In fact, many people are finding that it actually increases their rankings greatly if they use the same article at more than one article directory. There is some debate about this, so you might find that you want to rewrite it a little bit before submitting it to another directory. Still, this saves you a lot of time.
Three article submission services that have grown to get a lot of respect over the years are:
Isnare: Submits to many publishers for a very reasonable price. You can learn more about this submission service at http://easyplr.com/isnare
Article Marketer Service: Offers a free trial. Definitely worth trying just for that reason. http://easyplr.com/AM
Unique Article Submitter: This is great if you are concerned about duplicate content. http://easyplr.com/unique
Beware signing up with other services until you check them out. These three are respected and updated constantly.
You should also take the content that you submitted to the directories and put it on your own website. This updates your site and shows the search engines that you are constantly adding new content. Adding new content often helps you get “spidered” (visited by the search engines) more frequently. The more frequently you are spidered, the faster you can rank for new content and the faster you can make money.
It’s true — content really does make the web go round. The more content you have on your websites, the more chances you have to get traffic. People are on the web to find information so be sure to offer them lots of quality articles on your websites.
Getting Traffic Through Pay Per Click
Pay Per Click (PPC) is also an effective way to get traffic. While article marketing is free (except for the cost of your time), Pay Per Click costs money.
The most well known service is Google Adwords. Yahoo and MSN also have their own PPC networks. And, there are many smaller pay per click networks that have shown promise.
So, how does pay per click work? Basically, you pay for every visitor that you receive to your website through the pay per click service.
You’ll create a text ad that entices people to click on it. Your ad will appear for searches based on the keywords you have chosen. It can cost anywhere from five cents per click to several dollars per click. This figure depends on the niche you’re in and how many other people are bidding on the same keywords at that time.
It’s easy to “lose your shirt” if you’re not careful. That’s why it’s best to learn as much as you can about this useful traffic generation tool – especially how to track your results so that you can quickly find out which ads are working and which aren’t and adjust your spending accordingly. The greatest thing about PPC is that the results are nearly instant. As soon as you put up your ad, you can start getting traffic.
Let’s hear about you success with this?
Also let’s learn from your failures with this too. Anyone have a story to share?
What About Pay Per Click
Monday, Monday, Monday, we will start looking a Pay Per Click Is it worth it?
Research The Competition
You know what you are doing to generate traffic, but it can be even more helpful to know what your competitors are doing. This is especially true if you know of a website that is ranking especially high in the search engines. You can map what they’ve done based on their articles, and tweak their strategies to perfection for your own uses.
For example, if you go to ezinearticles.com and search for the most viewed articles in your niche, you can usually determine what other websites are doing to rank so highly.
- You might take a look at the keywords they’ve used in the title.
- Notice the way they’ve crafted their article.
- Examine the resource box.
- You can also look at their profile and see just how many articles they have submitted.
- Check out the website they are linking to as well.
That way you can find out their search engine rankings in Google to get a feel for what these rankings are doing for them.
Give this try let me know how it goes!
Brand Yourself As An Expert
One of the best perks about writing a lot of articles is that people start to recognize you as an expert. This is an excellent thing for you, because it means you’ll get a lot more traffic to your site. In fact, if people are impressed enough by what you have to say and what they find at your website you’ll discover that more and more people start to link to you and recommend you to others. When this happens, it becomes like a snowball effect of traffic.
The fact of the matter is, you are an expert because you’ve written so many articles and you know so much about the topic. That’s another reason why it’s so important to take advantage of the author’s resource box, because it really helps to brand your website and your name.
That way people start to recognize you as the authority! Do you agree?
Submit Many Articles
There are webmasters who think that they can boost their search engine rankings and get tons of article directory visitors to their site just by submitting an article or two. If only this were true. Unfortunately, this isn’t the case at all. You need to sustain an active level of submission to stay at the top of the search engines.
That doesn’t mean you need to spend your life writing articles. As long as you’re consistent in your efforts and don’t stop at just a few articles you’ll likely see great results. Still, those who submit many articles over a long amount of time usually see higher levels of traffic.
You’ll find that the number of articles you need to submit really depends on the niche you‘re in. There are some niches out there where just one or two articles a month will do. There are other niches where it’s ultra-competitive, so you’ll need to submit more articles, more often.
The recommendation by EasyArticleMarketing is to try to submit one article per week, every week. If that’s too much, then shoot for 2 articles per month, every month. The key is to be consistent.
What has been your experience ?
Article Marketing Don’t Give It All Away
A common mistake that many people make when they are using article marketing as a form of traffic generation is giving away too much information in the article body. That doesn’t mean that you don’t want to offer quality writing to your readers, but your main goal is to get them to visit your site.
That’s why you’ll want to write your articles to entice the reader. A good way to make this easy is to follow the A.I.D.A format of writing articles. This stands for attention, interest, desire, action.
A. This means you want to capture their attention first with a compelling headline and a great opening.
I. Then, you want to maintain their interest by showing them how important what you’re about to say is.
D. Next, you’ll want to increase their desire for visiting your website. You can do this by handing out a solution or piece of information, but indicate that you have addressed the rest of the information on your site.
A. This is a great way to get people to click on your author’s resource box — the action you want — and to get more people to visit your website.
It’s not at all uncommon to get a click-through rate of around 40% if you use the AIDA method.
Here’s how it works.
- You write an article.
- You submit it to article directories.
- Web publishers (website owners & bloggers) grab your article from the article databases and use your article on their sites free of charge.
- Inside your article, at the end, you include a resource box that contains a link to your website. When the article is published, that portion must tag along and be published, too.
Your link tags along with your article and you get FREE advertising.
Well did I give it all away?
You still have Questions?
Focus On Your Author’s Resource Box
One of the most important article marketing tips you can follow is to focus on your author’s resource box. This is your “take” for your site, whereas the actual article body is your “give” to the directory.
Your author’s resource box should contain a compelling reason for people to continue on to your website. You may talk a little about yourself, but it really has to be more about the reader and what he/she wants.
For example, if your website is offering a solution for people suffering from acne, you want to give them a reason to visit. Clearly, you need to let them know that you have the answer they are looking for in order to get them to visit your website.
A huge part of crafting a great resource box is including one or more links to your website. Different directories have different rules about this, but the standard is to allow you to include two links. You want to surround these links in what is called “anchor text.” This is simply a way for you to name the link to let the search engines know exactly what your site is about.
Here is an example of anchor text:
If you want the search engines to know your site is about acne treatments you would type:
<a href=http://acnesite.com>best acne treatments</a>
This would help boost your rankings for the keyword “best acne treatments.”
I welcome your how to too….. let me know drop a comment.
Submit to the Right Article Directories
There are many article directories, but not all of them are worth your time. Since you’re trying to get traffic to your website, you want to find the very best ones. It can be hard to choose since the search engine’s “love” for these directories seems to change all the time. Still, there are a few that you can always count on.
These include:
- EzineArticles.com
- GoArticles.com
- ArticleDashboard.com
- Buzzle.com
If you open an account at these different directories and start a regular submission schedule, you’ll find that you start getting visitors to your website.
Since these are people who are looking for exactly what you’re offering, your conversions should be great as well.
Anyone had success with other directories let’s us hear about it.
Write Your Articles for the Reader — and the Search Engines
There are many people who think that in order to rank highly in search engines, they need to stuff their keyword in their article an excessive amount of times. This is definitely not the best way to attract readers or get traffic to your website.
The search engines are also getting smarter and they know when you’re trying to game them.
It is much better to weave your keywords in more naturally. This will serve both the search engines and your readers. There is no set keyword density that works well, but many experts suggest you stick to around 2 to 5%. That means for every hundred words you would include the keyword about 2 to 5 times.
Remember — the search engines can tell if you’re trying to stuff your keyword in your article. Their main goal is to provide a good user experience for people who use their search engine, and your main goal is to get people to your website.
It makes sense, then, that you would strive to provide good content that the search engines will like and that people find useful when they visit your website
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